FOGG is a product of Vini Cosmetics with a punch tagline of “without gas body spray” and “again finished”. It came with a basic USP of long-lasting fragrance. Businesses are successful if they prioritize consumer behavior and innovation. When all the deodorant brands were coming with the same type of product, Vini Cosmetics came up with a different type of product, a liquid based product instead of gas. FOGG understood this human behavior and delivered a product in the Indian market by demonstrating this product with only liquid and no gas. FOGG, on the other hand, was concentrating on more fragrances by keeping an image of the cool and iconic brand. Fogg Fresh Spicy Black Series Deodorant for Men,
