This liqueur is traditionally consumed as an aperitif, digestif or even in the composition of cocktails. To give life to this liqueur, it was important to find a provocative, fun brand that would make people talk. The name of an iconic figure of all families came up: the Mother-in-law. The element that always has something to say. Which at first glance is “bitter” but then turns out to be sweet! The entire brand image and product label was built thinking of the “Mother-in-Law”, who is represented in a figure that conveys a strong personality, modernity and a trace of sweetness.
